An airport runway beside the sea

$891 million dollars to change the name?

On June 2, the company said it would record an $891 million charge to change the name of FedEx Kinko’s stores to FedEx Office.

Close to a billion dollars to change the name? Amazing!
Sounds better when they put it as

asset-impairment charge tied to the decision to minimize the use of the Kinko’s name in its retail stores