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	<title>Comments on: Isn&#8217;t &#8216;winning&#8217; the best brand ambassador?</title>
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	<description>Random musings</description>
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		<title>By: burdenedbytax</title>
		<link>http://blog.srinivasan.biz/sports/isnt-winning-the-best-brand-ambassador/comment-page-1#comment-40</link>
		<dc:creator>burdenedbytax</dc:creator>
		<pubDate>Thu, 08 May 2008 19:13:14 +0000</pubDate>
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		<description>&lt;p&gt;I agree. The elitist members of IPL, namely Mallya and Shah Rukh Khan have tried to bring in business with added attractions. But ultimately, these are short-lived and only real success on the field will bring business revenues in for each team. After a while, celebrities will become a part of the landscape of each match and their stock will fall. From what I can see so far, I am still trying to see how all these IPL teams will be profitable. Ambani, Mallya, Srinivasan can hide expenses in their other companies, but others will have to take big losses in the first couple of years and whether their investors will keep the faith remains to be seen.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I agree. The elitist members of IPL, namely Mallya and Shah Rukh Khan have tried to bring in business with added attractions. But ultimately, these are short-lived and only real success on the field will bring business revenues in for each team. After a while, celebrities will become a part of the landscape of each match and their stock will fall. From what I can see so far, I am still trying to see how all these IPL teams will be profitable. Ambani, Mallya, Srinivasan can hide expenses in their other companies, but others will have to take big losses in the first couple of years and whether their investors will keep the faith remains to be seen.</p>]]></content:encoded>
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